WAY UP Group started in 2018 with its first restaurant concept, Cheese Shawarma. What started as one idea and a passion for food slowly grew into a hospitality company creating different restaurant concepts in the UAE.
Since then, the focus has always been simple: good food, strong branding, and creating places people enjoy coming back to.
OUR STORY
Hospitality
ABOUT US
Wayup Group strategically positions its restaurant concepts in high-traffic and prime destinations across the UAE, including shopping malls, tourist attractions, business hubs, and major venues such as ADNEC Centre Abu Dhabi. By selecting premium locations with strong visibility and customer flow, the group ensures maximum brand exposure and accessible dining experiences for both residents and tourists.
VISION
To become one of the leading restaurant and lifestyle groups in the UAE and the region by building innovative dining brands that create memorable experiences and lasting customer loyalty.
EXPANSION STRATEGY
WAY UP Group is entering a new phase of growth in the UAE, building on its strong foundation in the restaurant and hospitality sector. Starting with Cheese Shawarma in 2018, the group has developed a portfolio of unique food concepts that reflect both innovation and consistency in quality.
Today, the expansion plan focuses on scaling existing brands while introducing new concepts tailored to the UAE’s fast-evolving F&B market. The strategy includes opening additional branches across Abu Dhabi and Dubai, strengthening presence in high-traffic lifestyle destinations, and adapting each concept to different customer segments while maintaining the same identity and standards.
OUR VALUES
Innovation
We create original concepts that stand out in the hospitality and restaurant industry through creativity, modern experiences, and continuous development.
Customer Experience First
Our goal is to create memorable experiences that make every guest feel welcomed, satisfied, and connected to our brands.
Growth & Vision
We are committed to expanding our brands, exploring new opportunities, and building long-term success across multiple industries.
LEADERSHIP
Wayup Group is led by Fuad Hajji, a hospitality professional with extensive experience and deep knowledge in the food and beverage industry, bringing strong expertise in restaurant operations, concept development, and customer experience.
BECOME A PARTNER IN OUR JOURNEY
Ready to invest in a growing food brand? Let’s build success together.